How ADIs Stand Out and Stay Fully Booked Marketing a driving school today is very different from the old days of Yellow Pages listings and word‑of‑mouth alone. Learners now shop […]
Is your Health a Priority?
I spent many years as a driving instructor thinking that I didn’t have time to look after my health. Now, looking back, I wish I had made time. I currently […]
Develop the leader within you
We tend not to think of driving instructors as leaders. We may think of ourselves as: teachers educators facilitators John Maxwell in his book “Developing the Leader Within You” describes […]
Google Business Listings – Driving Schools
What is a service area business and how can it help my driving school business? Google My Business has changed a lot since it started as Google local and lots […]
Making Tax Digital – Driving Instructors Accounting
[updated June 2026] There are over 40,000 driving instructors in the UK and almost every one of them will eventually be affected by the UK Government intention to “make tax […]
Bounce Back Loans
Bounce Back Loans for Driving Instructors When Chancellor of the Exchequer Rishi Sunak announced bounce back loans, the banks were inundated with enquiries and were unable to cope with demand. […]
25 ways to boost your driving school marketing Part 5
21. Get yourself in the local paper. You might think that getting in the paper is hard but actually newspaper editors are often tearing their hair out for things to […]
25 ways to boost your driving school marketing Part 4
16. Be relational. Driving lessons are about the relationship you have with your pupils. Subconsciously people want to know “can I relate to this instructor and will they relate to […]
25 ways to boost your driving school marketing Part 3
11.Use Google ads. These can cost a lot so you need to invest time in making sure your ads are well targeted. I see a lot of driving school ads […]
25 ways to boost your driving school marketing Part 2
6.Social proof. Testimonials and reviews are vital in this day and age. Reviews on your website and Facebook page are gold dust. Make sure they are good ones but avoid […]