There are over 40,000 driving instructors in the UK and almost every one of them will be affected by the UK Government intention to “make tax digital”. For many it will mean a massive change in how they operate their…
Category: Business Development
Bounce Back Loans
Bounce Back Loans for Driving Instructors When Chancellor of the Exchequer Rishi Sunak announced bounce back loans, the banks were inundated with enquiries and were unable to cope with demand. If you haven’t yet managed to get yourself sorted, don’t…
25 ways to boost your driving school marketing Part 5
21. Get yourself in the local paper. You might think that getting in the paper is hard but actually newspaper editors are often tearing their hair out for things to fill their newspaper with. Either you can capitalise on something…
25 ways to boost your driving school marketing Part 4
16. Be relational. Driving lessons are about the relationship you have with your pupils. Subconsciously people want to know “can I relate to this instructor and will they relate to me”. 17. Help them to imagine. You want your prospective…
25 ways to boost your driving school marketing Part 3
11.Use Google ads. These can cost a lot so you need to invest time in making sure your ads are well targeted. I see a lot of driving school ads that display for me when they are not in my…
25 ways to boost your driving school marketing Part 2
6.Social proof. Testimonials and reviews are vital in this day and age. Reviews on your website and Facebook page are gold dust. Make sure they are good ones but avoid fake reviews! Most people can see through them. Make sure…
25 ways to boost your driving school marketing Part 1
Work on your referrals. Most driving instructors say their main source of new customers is referrals. But are you intentional? Do you have a strategy? In truth most instructors are a bit lazy about referrals – they just wait for…
How to use the coronavirus downturn to boost your business
With gaps in the diary caused by people cancelling lessons now is the ideal opportunity for driving instructors to look at how to improve their business. Here we look at 5 steps that driving instructors can take at this time…